MEDIA: Lifestyle drop in new ABC figures

Men’s and women’s lifestyle magazines turned in a flat performance in the latest ABC circulation figures, but the women’s health and beauty sector is booming.

Men’s and women’s lifestyle magazines turned in a flat performance

in the latest ABC circulation figures, but the women’s health and beauty

sector is booming.



Four new entrants in the men’s market stole a march on the leading

titles in the sector. FHM suffered a 6.5 per cent drop in circulation

compared to the same period last year. The magazine now has 703,000

readers, almost 50,000 less than last year. Loaded lost 18.8 per cent of

its readers, and Men’s Health’s figures fell by 17.5 per cent.



The best-performing new entrant was Cabal Communications’ Front, which

now has 142,000 readers. Other new launches include Later, with a

circulation of 90,500 readers, and Stuff which sells 52,000.



John Brown Publishing’s Bizarre and Wallpaper have overtaken Esquire and

Sky for the first time.



Women’s lifestyle titles appeared to perform well, with a 40.5 per cent

increase. But discounting the top-circulation titles, Boots Health and

Beauty, Voila Magazine and Debenhams, which are not monthlies, the

sector saw a 2.4 per cent drop in readers.



Prima, the best performing monthly in the same period last year, saw its

circulation drop 17.4 per cent to 421,000. Family Circle saw a 22.1 per

cent drop, and Minx and Company also suffered double figure losses.



Woman’s Journal performed well, with a 20.4 per cent increase. The title

now has 133,000 readers. New Woman was up by 5.6 per cent.



In women’s health and beauty, four new entrants lined up against the

existing titles in the sector, sparking an overall rise of 64.4 per

cent.



The most successful was Attic Futura’s Shine, with a circulation of

103,000.



It is now the third biggest after Top Sante and Zest. Attic Futura’s

other new launch in the sector, Real Health and Beauty, did less well

with 41,000 copies sold.



The young women’s sector fell by 6.5 per cent, while home interest

titles rose by 5.2 per cent.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.