MEDIA: GMTV aims high with new web site

GMTV this week entered the already bustling women’s web site market with the launch of an information and entertainment site.

GMTV this week entered the already bustling women’s web site market

with the launch of an information and entertainment site.



Gmtv.co.uk will take on the existing women’s internet brands,

CharlotteStreet.com, Handbag.com and Beme.com with daily leads inspired

from the breakfast television show.



While the TV show attracts six million viewers, the site attracted

150,000 visitors on its first two days.



On-line executive Nog Sawdon, who has built the site in four months with

a team of four, is recruiting a web editor and web writers with

journalistic experience, a designer, a picture editor and a forward

planner to bring her team to 12.



Sawdon said: ’Our feeling was that if GMTV launched a site it would

rival all the others. We have a brand that transfers ideally to the web.

We don’t just duplicate what the show has done, we take the nub of the

story and find interactive ways of expanding it.’



The site has sections on health, travel, beauty, showbiz, food and

books, and Sawdon is planning to add finance, fashion and family to the

offering.



A separate children’s site is also being considered.



The site is fronted by GMTV’s new media correspondent, Sally Eden.





- GMTV’s showbiz correspondent, Helen Morton, is to become the breakfast

TV station’s US correspondent in March. She will cover news, politics

and feature stories.



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