BORDER LINES: SAN JOSE Yahoo considers agency options

Internet search engine Yahoo is believed to be looking for an additional PR agency to retained consultancy Niehaus Ryan Wong. PR director Diane Hunt confirmed last week that the firm has met with a number of agencies in California. Hunt said that additional agencies might be needed to deal with ’the growth and increasing complexity of our business’. Yahoo could divide one or all of its three major areas - entertainment and media, commerce and communications - between different agencies.

Internet search engine Yahoo is believed to be looking for an

additional PR agency to retained consultancy Niehaus Ryan Wong. PR

director Diane Hunt confirmed last week that the firm has met with a

number of agencies in California. Hunt said that additional agencies

might be needed to deal with ’the growth and increasing complexity of

our business’. Yahoo could divide one or all of its three major areas -

entertainment and media, commerce and communications - between different

agencies.



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