INTERNATIONAL: Morten Woldsdal wins Microsoft PR

OSLO: Microsoft has handed its six figure-fee Norwegian PR account - believed to be Norway’s largest ever PR account - to the country’s second- largest agency, Morten Woldsdal and Partners, after a five-way pitch.

OSLO: Microsoft has handed its six figure-fee Norwegian PR account

- believed to be Norway’s largest ever PR account - to the country’s

second- largest agency, Morten Woldsdal and Partners, after a five-way

pitch.



Microsoft’s relationship with incumbent agency Geelmuyden Liese, ended

last month after one year.



Woldsdal’s five-strong account team will be headed by board director

Rune Brynhildsen, reporting to Microsoft’s corporate PR manager and

former Woldsdal technology division head Kjell Rakkenes.



Woldsdal, a subsidiary of Norway’s largest advertising agency, the Leo

Burnett group, will work alongside Microsoft’s other PR consultancies in

Sweden and Denmark and will be responsible for all communications,

including trade and business-to-business PR, and national media

relations.



The first task for Woldsdal is to launch Microsoft’s Windows 2000

operating system later this month.



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