Fox Interactive appoints Bastion to launch games

Fox Interactive, which has revenues of over pounds 62 million worldwide, has appointed gaming specialist Bastion to handle forthcoming launches.

Fox Interactive, which has revenues of over pounds 62 million

worldwide, has appointed gaming specialist Bastion to handle forthcoming

launches.



Bastion, appointed after a three-way pitch, has been charged with

securing high profile media coverage for the titles, throughout the

lifestyle and specialist gaming press.



Director Simon Byron will lead the account for Bastion, reporting to

European marketing director Claudine Joris.



Although Bastion handles PR for other games, director Dean Barrett

denies there is a conflict of interest. ’We specialise in the gaming

area, in the same way as others specialise in pharmaceuticals,’ he

said.



The account includes responsibility for film tie-ins such as Die Hard

Trilogy 2, and Alien Resurrection, based on the fourth film in the Alien

series; as well as 3D game Croc 2.



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