Fox Interactive, which has revenues of over pounds 62 million
worldwide, has appointed gaming specialist Bastion to handle forthcoming
Bastion, appointed after a three-way pitch, has been charged with
securing high profile media coverage for the titles, throughout the
lifestyle and specialist gaming press.
Director Simon Byron will lead the account for Bastion, reporting to
European marketing director Claudine Joris.
Although Bastion handles PR for other games, director Dean Barrett
denies there is a conflict of interest. ’We specialise in the gaming
area, in the same way as others specialise in pharmaceuticals,’ he
The account includes responsibility for film tie-ins such as Die Hard
Trilogy 2, and Alien Resurrection, based on the fourth film in the Alien
series; as well as 3D game Croc 2.