WRVS to boost profile with PR

The Women’s Royal Voluntary Service (WRVS), a body whose community support work ranges from supporting the emergency services to providing meals on wheels, is to create 32 new PR roles in order to raise its profile.

The Women’s Royal Voluntary Service (WRVS), a body whose community

support work ranges from supporting the emergency services to providing

meals on wheels, is to create 32 new PR roles in order to raise its

profile.



The move to boost its PR from what was previously a four-strong

London-based PR team and a four-strong regional team comes in response

to a decision by the Government to reduce its funding of the

organisation from pounds 5 million to pounds 1 million per year over the

next eight years.



Under the plans, the WRVS is drafting in 32 volunteering and

communications officers (VCOs). This army of VCOs will be largely based

in the regions and report via four regional managers to director of

volunteering and communications, Louise Darby.



’We realise that this is an ambitious programme, but we need to ensure

that we can compete with other large charities for exposure, and at the

same time have an effective communications network to support our

volunteers around the country,’ she said.



The fleet of VCOs, which Darby says will be in place by April, will

facilitate internal communications between the organisation and its

volunteers around the country as well as raising the service’s

profile.



The WRVS is the largest active volunteering organisation with 113,000

members who work in partnership with public and private sectors to

support those in need within their local communities.



Leader, p8.



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