Peugeot makes Didlick PR director

French car manufacturer Peugeot has appointed Andrew Didlick as its director of UK public relations.

French car manufacturer Peugeot has appointed Andrew Didlick as its

director of UK public relations.



He will oversee a team of two PR managers and two executives who handle

all of Peugeot’s PR requirements, from the manufacturer’s Coventry

office.



Didlick insisted it was too early to comment on any specific

requirements or initiatives within his new role, other than to maintain

a high profile for Peugeot. He reports to marketing director Rob

Philpot.



Didlick replaces Colin Lewis, who left three weeks ago. It is not known

where Lewis has gone, or why he left the firm, but a spokesman from the

French car company said that changes in personnel and collaboration

between France and the UK ’are ongoing’ as part of a large-scale

reorganisation, which includes direct reporting to France. Lewis had

held the post for less than one year.



Didlick has been with Peugeot since 1992, arriving from Jaguar. Latterly

he was general manager for the Peugeot’s after market parts operation,

Motaquip. Before that, he was national advertising manager for Peugeot

UK for five years.



Last year, Peugeot’s sales in the UK were at their highest, up three per

cent to around 193,500 cars. The firm is the third largest car seller in

the UK behind Ford and Vauxhall.



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