Consolidated Communications has resigned its account with Avis, the
UK’s leading car hire company.
The account, understood to have been worth more than pounds 150,000 in
annual fees, has been held by Consolidated since 1995.
Consolidated’s founder and managing director Alastair Gornall confirmed
that the consultancy’s six-strong account team, led by board director
Katie Hatfield, was working its notice, but would not be drawn on the
reasons for the resignation.
Avis UK, a subsidiary of Avis Europe, is launching a full-scale review
of its PR function following the Consolidated resignation. Acting head
of marketing Claire Harrold confirmed that Consolidated had resigned the
account, and said the marketing team, headed by sales and marketing
director Graham Gallaher, was exploring several options. These include
hiring another agency, boosting the company’s in-house PR provision, or
a mixture of both.
This review is understood to extend only as far as Hayes-based Avis’ UK
consumer PR operation. At plc level, the firm’s financial and corporate
PR is handled by Financial Dynamics.
Harrold said that Consolidated, whose public affairs team has also
contributed to the Avis account, may continue to work for the company on
a project basis.
’There is no bad feeling, although we regret the end of a relationship
dating back several years,’ she said.