Emap Online goes to Soho for first retained agency

Emap Online has appointed Soho PR as its first retained agency on estimated six-figure fees.

Emap Online has appointed Soho PR as its first retained agency on

estimated six-figure fees.



Emap Online has been responsible for most of Emap’s digital

ventures.



Soho will work across 12 brands including travel information and booking

sites Bargainholidays.com and A2bTravel. com, as well as Escape

Routes.com, the digital companion to the Emap Elan magazine,

Board-it.com, the snowboarding web site, Aloud.com, the on-line

entertainment booking service and What’s OnStage.com, a searchable

database and booking service for theatre, opera and dance.



The account will be led by Soho MD Anita Strymowicz and Dominique

Flewitt who heads the agency’s broadcast unit. They will report to

Andrew Warner who heads marketing for Emap Online. Soho was appointed

without a pitch as a result of successful ’guerrilla marketing’ project

work at the end of last year for Bargain holidays. com’s ’Don’t be a

Dome Head’ campaign.



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