Shandwick Financial makes Lankester CEO

Shandwick UK has restructured its financial practice, appointing Charles Lankester as chief executive.

Shandwick UK has restructured its financial practice, appointing

Charles Lankester as chief executive.



Existing head John Reynolds - who has built the practice up since 1997

to a position where it handled mergers and acquisitions work last year

to the value of pounds 6.5 billion - is leaving the company next month

to pursue other interests.



Lankester is now tasked with broadening the global reach of services

offered to existing clients as well as expanding the client

portfolio.



He has been managing director of the financial practice, and deputy to

Reynolds, for the last six months. He assumed that post on returning

from Asia where he held a succession of senior jobs within Shandwick -

including managing director of the Singapore operation from 1996 until

1997 and chief executive of Shandwick Asia since that year. Lankester

now joins the board of Shandwick UK.



He heads a team of 25 and reports to the agency’s recently-appointed UK

chief executive Philip Dewhurst. Lankester hopes to boost the size of

his team by another 25 within 18 months, and is additionally looking to

acquire agencies within the financial sector, in line with the growth

strategy of Shandwick’s parent company, the Interpublic group.



Lankester’s promotion is the first of many anticipated changes following

the arrival of Dewhurst from his role as corporate affairs director at

Railtrack.



Dewhurst said: ’The changes at Shandwick, together with my experience

managing financial PR from within a leading FTSE company, position

Shandwick for continued international growth.’



Shandwick’s financial clients number more than 50, and include the Press

Association, PricewaterhouseCoopers and French firm Esat Telecoms. The

company has also worked in the last year for Midlands-based construction

and aggregates firm Tarmac, and London commercial property company

Greycoat Estates.



Dewhurst and Lankester’s long-term aim for the financial practice is to

use Shandwick’s global network of offices to make the Shandwick name

synonymous with financial PR in a way to rival established firms in the

sector.



’We have dedicated financial teams in every major city in the US, Europe

and Asia-Pacific. Finance is a global story and we can deliver global

results,’ Lankester said.



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