BBC Magazines is looking for a PR agency to handle what is
described as its biggest-ever launch, a monthly glossy women’s
The BBC has not revealed the date of the launch, codenamed ’Project
Jennie Allen, head of press and PR, UK region for BBC Worldwide is
heading the search. She said an agency would be appointed for the launch
and probably the following six months, at which time the account would
Credentials are being sought from five or six agencies with experience
in magazines, particularly women’s titles. The selected agency will
report to Mike Blakemore, head of press and PR, magazines.
BBC Magazines also publishes titles such as Good Food, Homes and
Antiques, the Radio Times and Top of the Pops magazine.
Despite the latest Audit Bureau of Circulation figures pointing to a
fall in circulation for some women’s titles. Allen said: ’The whole
market is undergoing a tough time, but we believe we have something
distinctive which will hit the right spot.’