Square Mile aids carpetbaggers’ Standard Life bid

Square Mile has been appointed by the carpetbagger Standard Life Members Action Group (SLMAG), currently trying to force Europe’s largest mutual, Standard Life, to demutualise.

Square Mile has been appointed by the carpetbagger Standard Life

Members Action Group (SLMAG), currently trying to force Europe’s largest

mutual, Standard Life, to demutualise.



The account, run by director Leigh Sharpe, will co-ordinate the pressure

group’s communications strategy and lobbying requirements around its

offensive to force Edinburgh-based life assurance company Standard Life

to become a plc and pay out windfalls to its members.



Square Mile’s efforts will be pitted against Standard’s longstanding

agency Brunswick.



SLMAG was officially launched on 9 February, when the pressure group

issued 90 requisition papers from policy holders around the UK.



The group demanded that a special general meeting be held on the same

day as the forthcoming AGM in April, for members to vote on

demutualisation.



Standard Life has 21 days to respond to the requisition, and Square

Mile’s contract is guaranteed until then.



Sharpe told PR Week that the extent of Square Mile’s work for the

pressure group will depend on Standard Life’s response. ’If members vote

for demutualisation, then we will keep working,’ she said.



SLMAG is fronted by Fred Woollard, a Monaco-based Australian. According

to Sharpe, Woollard will withdraw from the campaign if members vote

against demutualisation.



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