H&K lands PR for next generation mobiles

Hill and Knowlton has won the pounds 700,000 global PR account for the WAP Forum, the trade body for companies involved in developing the next generation of mobile telephones. The win came after a three-way competitive pitch last week.

Hill and Knowlton has won the pounds 700,000 global PR account for

the WAP Forum, the trade body for companies involved in developing the

next generation of mobile telephones. The win came after a three-way

competitive pitch last week.



WAP - or Wireless Application Protocol - is the system for delivering

images to wireless handsets and is seen in the telecom industry as the

best method for providing internet access via mobile phones. The WAP

Forum is an association of 200 companies standardising the technology

for global use.



According to H&K president Paul Taaffe the remit, to be run by Mike

Vernetti in California and Simon Hill in London, will be to raise the

new technology’s profile and ’mark the milestones’ in its

development.



Meanwhile, H&K London is losing two directors. Giles Fraser, managing

director of the information industries division is leaving the company

in March to start his own consultancy, specialising in hi-tech and

e-business clients.



Fraser’s successor is Sally Costerton, who joined H&K last summer from

Abacus. The unit’s clients - including BT, Motorola and Oracle - have

been informed of the change.



John Tibbs, H&K’s sports marketing and sponsorship head has been with

the agency for four years but is joining Bell Pottinger as managing

director of its sports division next week, reporting to CEO Chris

Satterthwaite.



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