Technology: The Week in Technology

Wildfire wins dotDigital campaign work.

Wildfire has been selected by dotDigital Group to manage an ongoing online PR and social media campaign. The tech PR consultancy, which has worked with dotDigital for more than three years on traditional comms activity, won the social media brief after a five-way pitch. Debby Penton, managing director at Wildfire, will head the account.

Lloyd Coils Europe (LCE), a manufacturer of specialist heating equipment, has taken on Six Degrees for the UK element of a pan-European PR contract. The agency is part of Eurocom Worldwide and secured the account following a three-way competitive tender.

Six Degrees will head a PR programme aimed at raising awareness of LCE, which has low brand awareness outside of its circle of current clients.

Savoo, the voucher code website that publishes discount offers, has called in Punch Communications to look after PR and SEO initiatives. Punch won the six-figure account after a competitive pitch process against nine other agencies and starts work immediately.

Brother, the printing technology specialist, is to launch a pan-European PR campaign targeting small and medium-size businesses. Brother has worked with retained PR agency, Manchester-based Judge & Howard, to develop the research-based campaign, which promotes the brand's A3 Inkjet printer range and will run in 19 countries.

Freshwater UK, the regional-specialist PR and comms consultancy, has appointed Heather Davies as senior digital media manager in the newly created role.

Prior to the appointment, Davies had been working with the agency for two months, consulting on several integrated projects.

For breaking technology news, check prweek.com/uk/technology

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