City & Corporate: Fishburn in Saudi project

The largest bank in Saudi Arabia has brought in Fishburn Hedges to modernise its internal comms.

The National Commercial Bank (NCB) has handed the agency a brief to develop its intranet and build online comms capability across the organisation.

The brief is part of a wider employee engagement focus as the bank aims to emerge as the premier financial group in the region.

Commenting on the brief, Nick Wright, Fishburn Hedges director, said: 'Not only will our work deliver key resources to help NCB plan and implement effective online communication, but also we are working to ensure a transfer of skills with those responsible for internal comms.'

The agency will report to Cameron Walker, director of comms at NCB.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.