City & Corporate: Fishburn in Saudi project

The largest bank in Saudi Arabia has brought in Fishburn Hedges to modernise its internal comms.

The National Commercial Bank (NCB) has handed the agency a brief to develop its intranet and build online comms capability across the organisation.

The brief is part of a wider employee engagement focus as the bank aims to emerge as the premier financial group in the region.

Commenting on the brief, Nick Wright, Fishburn Hedges director, said: 'Not only will our work deliver key resources to help NCB plan and implement effective online communication, but also we are working to ensure a transfer of skills with those responsible for internal comms.'

The agency will report to Cameron Walker, director of comms at NCB.

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