Tara Hamilton-Miller: Lib Dem rebrand will be tough job

'The right government for right now,' suggested our Deputy Prime Minister to delegates in Liverpool this week.

Tara Hamilton-Miller: Lib Dem rebrand will be tough job
Tara Hamilton-Miller: Lib Dem rebrand will be tough job

Party members may find this lack of permanence hard to accept. If a boyfriend suggested I was 'the right girl for right now', I would leave, immediately.

The problem is that Nick Clegg has no choice. He has to let them know that the arrangement is a temporary one, a fling, a brief affair. But at the same time he has to pledge his allegiance to the coalition.

On Tuesday, Clegg was by far the most awake at 7.10am on ITV's lacklustre Daybreak. He exuded more enthusiasm than the so-called sexual chemistry between presenters Adrian Chiles and Christine Bleakley. He was clear about where he agreed with the Conservatives and his words were chosen well.

Labour has always claimed that the Liberal Democrats are natural allies, considering them to be misguided types who haven't found their path yet. The Labour Party will be livid that Clegg said this week there is no place for left-leaning Liberals. It was brave.

The Deputy Prime Minister has this week begun to rebrand his party. A tough job when your troops are not behind you; tough also when your party is now diluted by another. The threat of his own colleagues abandoning the project is also a problem. Vince Cable is still causing trouble - the self-styled national treasure is convinced he's a genius but has been nothing but an irritant to Clegg. Little men like Simon Hughes and Chris Huhne also like stirring, but their surly bleats are based on huffy jealousy and Clegg can afford to be utterly intolerant of them. He should be fearless and sideline them until they are bored, or find ways to make their private lives even more fruity.

The Lib Dems have behaved this week at conference but, underneath, many feel they have had a hard deal. Tough. They should be thrilled that for the first time in decades there is interest in the party.

Polls suggest that the Lib Dems are losing support every day. Members would be unwise to start moaning; they should be pleased they have Clegg.

Tara Hamilton-Miller is a political adviser and formerly worked for the Conservative Party press team.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.