Burson-Marsteller has appointed Michelle Arness Frederic as a
director within its healthcare division.
Frederic joins B-M from the Brussels-based management consultancy
Weinberg Group. During her nine years at Weinberg, Frederic helped found
its European headquarters and worked on issues and crisis management
for, among others, pharmaceutical clients.
At B-M, Frederic’s role will also include crisis management plus
regulatory affairs and new-business development. Others responsibilities
include acting a European client leader on the Johnson and Johnson
Frederic reports to B-M’s UK healthcare practice leader Ralph Sutton,
who said the division is also looking for further staff at more junior
levels. The division has won ten new accounts in the past year and
business has increased from existing clients such as AstraZeneca.
B-M has also appointed Christine Hill as associate director in the
healthcare business. She joins from Ruder Finn where she was a senior