Likemind’s Jefferson will be CEO of the new business.
The two brands were previously unified under the Corporate Edge umbrella, but split off in April 2008. Both brands are owned by troubled Australian marcoms firm Photon Group.
Jefferson said: ‘With Likemind’s strong track record in identity and communications deliverables, from corporate websites to company and financial reports, and Corporate Edge’s 30-year heritage in branding and identity, together we are much more than the sum of our parts.’
He said that the combined firm would look to work with clients from the first step of brand development through to delivery, with a particular eye on digital engagement.
He said: ‘Digital engagement is an inescapable part of brand management and by combining the two teams we will be able to offer clients of both companies a compelling service that can take them from strategy to implementation.’
Jefferson joined Likemind at the start of 2010, having been a non-executive board member to the HM Foreign & Commonwealth Office consular division.