Welsh agency reviews PR and media account

The Welsh Development Agency (WDA), the Principality’s economic development body, is reviewing its PR and media relations account, held by Bell Pottinger Good Relations for 11 years.

The Welsh Development Agency (WDA), the Principality’s economic

development body, is reviewing its PR and media relations account, held

by Bell Pottinger Good Relations for 11 years.



The WDA publicly tendered for the account and has now shortlisted four

agencies, which are expected to pitch in the next few days. These are

believed to include Bell Pottinger Good Relations, Grayling and The

Communication Group.



Bell Pottinger won the WDA account 12 years ago and has continued to

handle it since then, apart from a one-year stint when Hill and Knowlton

took the brief over.



The successful agency will be briefed to promote the agency’s role in

the UK media outside Wales. WDA media and communications director Bet

Davies, to whom the successful agency will report, is keen to highlight

the agency’s other roles apart from inward investment.



She said: ’Our work is also to support indigenous Welsh companies,

develop an entrepreneurial spirit in Wales and handle land reclamation.

We’re a very wide-ranging organisation. And the National Assembly for

Wales is looking to us to take the lead in raising the profile of Wales

internationally.’



Davies oversees a media relations team of 12 in Cardiff and a further

two based in Newtown, covering mid- and north Wales.



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