The Welsh Development Agency (WDA), the Principality’s economic
development body, is reviewing its PR and media relations account, held
by Bell Pottinger Good Relations for 11 years.
The WDA publicly tendered for the account and has now shortlisted four
agencies, which are expected to pitch in the next few days. These are
believed to include Bell Pottinger Good Relations, Grayling and The
Bell Pottinger won the WDA account 12 years ago and has continued to
handle it since then, apart from a one-year stint when Hill and Knowlton
took the brief over.
The successful agency will be briefed to promote the agency’s role in
the UK media outside Wales. WDA media and communications director Bet
Davies, to whom the successful agency will report, is keen to highlight
the agency’s other roles apart from inward investment.
She said: ’Our work is also to support indigenous Welsh companies,
develop an entrepreneurial spirit in Wales and handle land reclamation.
We’re a very wide-ranging organisation. And the National Assembly for
Wales is looking to us to take the lead in raising the profile of Wales
Davies oversees a media relations team of 12 in Cardiff and a further
two based in Newtown, covering mid- and north Wales.