COI comms chief Neil Martinson bemoans 'easy target' cuts

Public sector comms could be an 'easy target' in the Government's Comprehensive Spending Review in October, the COI's director of news and PR has warned.

'Citizens' rights': Martinson
'Citizens' rights': Martinson

The COI's Neil Martinson has said the 'toxic association with spin and a more general "waste of money"' could endanger Government comms even further.

'But how does such an approach fit with the coalition's philosophy of a smaller state where citizens are empowered through informed choice?,' asked Martinson.

In this week's public sector column, Martinson suggests council newspapers are one area that could be hit by the cuts, despite them providing a valuable service to hard-to-reach citizens.

'The temptation to do everything digitally because it's cheap doesn't stand up to scrutiny, especially when considering the most vulnerable in our society,' says Martinson.

The Internet Access 2010 report by the Office of National Statistics reveals that more than nine million adults have never used the web, the majority of whom are aged over 65.

'Citizens' entitlement to know their rights and responsibilities has not changed and is fundamental in a modern democracy,' writes Martinson.

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