Technology: The Week in Technology

Fashion brand Matches calls in Trace Publicity.

TRACE PUBLICITY has been appointed by luxury fashion retailer Matches to drive the online menswear profile of matchesfashion.com. The agency will advise on all online media strategy and work with the in-house press team in the UK and internationally. The account will be led by Trace co-founders Rob Davies and Lian Hirst.

NEXT FIFTEEN COMMUNICATIONS, the marcoms group that owns Bite and Text 100, is to launch a new digital offering after buying up a US digital consultancy. The group has acquired Type3, a 20-strong digital agency with offices in the US and UK. Type3 will be merged with Next Fifteen's existing digital, research and analytic capabilities to form a new digital media consultancy named Beyond.

10 YETIS PR has been awarded a brief from hungryhouse.co.uk, the online takeaway website that struck a £100k deal with Duncan Bannatyne and James Caan on the hit BBC show Dragons' Den. During the three-month retained contract, 10 Yetis will be focusing primarily on developing brand awareness for the site through both traditional and online channels.

LEWIS PR has developed a Facebook app for the International Basketball Federation to drive interest around the 2010 World Championships in Turkey. The app allows fans from each of the 24 competing nations to create an image of their country's basketball jersey bearing their name and their number of choice.

AOL has drafted in House PR to handle consumer and trade comms in the UK. The agency won the account after a competitive pitch and becomes AOL's first retained agency.

For breaking technology news, check prweek.com/uk/technology

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.