Glaxo Wellcome to tender Zyban launch campaign

Glaxo Wellcome will hear pitches at the end of this year for an account to mount the PR launch of its first smoking cessation product, Zyban.

Glaxo Wellcome will hear pitches at the end of this year for an

account to mount the PR launch of its first smoking cessation product,

Zyban.



The drug, claimed to help people stop smoking, stay happy and lose

weight, has been billed in the media as potentially bigger than

Viagra.



But Glaxo Wellcome communications manager Philip Thompson said the

company was keen to avoid over-hyping the product as a ’wonder’

drug.



’We are looking for a consumer and healthcare campaign, issues

management and strong media relations,’ said Thompson.



CPR Worldwide was appointed earlier this year to run an anti-smoking

campaign across Europe, aimed at consumers and government, in the run-up

to the drug’s launch (PR Week, 4 May).



Manning Selvage and Lee and Cohn and Wolfe are known to have pitched for

the work.



Currently awaiting licensing from the European and UK regulatory

authorities, Glaxo Wellcome expects to launch Zyban in the UK next

year.



Zyban has been launched in the US, Canada and Mexico and, according to

the firm, has helped more than one million people quit smoking.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.