Grayling will implement a full programme to raise the brand’s profile via increased engagement with its target consumers.
Grayling’s remit includes day-to-day proactive media relations and reactive handling, plus a full programme of projects highlighting specific services.
Lloydspharmacy senior PR manager Claire Connolly said: ‘Pharmacy is changing, but consumer perceptions are lagging behind. We believe the current climate provides an ideal opportunity to excite consumers about our brand and the full range of healthcare services we offer, in addition to our traditional dispensing role.’
Grayling divisional director, health, Caroline Greenaway said: ‘Using a mixture of traditional PR, digital engagement and events we aim to bring Lloydspharmacy’s services to life in a way that connects with the target audiences, driving them in store and online and ultimately supporting the company’s commercial objectives.’
Lloydspharmacy has over 1,650 pharmacies across the UK.