WHSmith Online, the internet arm of the high street retailer, has
appointed GBC Consumer Technology on a consumer PR brief.
The account was awarded following a three-way competitive pitch, and is
currently worth pounds 100,000 in fees, although this may increase as
the exact details of the account are fleshed out.
The account will be headed by Sara Tye, account director, reporting to
Lesley Saville, WHSmith Online marketing director. The team’s remit is
to target consumers through the mainstream media, and drive traffic to
WHSmith is the largest multi-channel supplier of books, films and games
in the UK, selling through retail outlets, the internet and interactive
TV. In March it introduced kiosks to high street and travel stores, at
which consumers can browse and order merchandise to be delivered to
It aims to take a 30 per cent share of on-line book sales in the UK, and
is currently the second largest on-line book retailer, after
Amazon.co.uk, with BOL.com in third place. WHSmith Online receives over
seven million page impressions a month.
Previously Biss Lancaster worked on a project for WHSmith Online, which
finished in February. The agency did not pitch for the account and still
works on the WHSmith Literary Awards.
- GBC has won a three-way competitive pitch to handle PR for
Simplyfood.co.uk, the UK’s biggest food and wine web site and e-tailer,
based on page impressions.
The site is owned by Carlton Interactive, and features merchandise,
restaurant and recipe guides and on-line chats with celebrity chefs. The
account is also led by Tye.