Belo leads Text return to consumer tech PR

Text 100, the UK’s largest hi-tech PR agency, has recruited a new associate director to lead its move back into the consumer technology market.

Text 100, the UK’s largest hi-tech PR agency, has recruited a new

associate director to lead its move back into the consumer technology

market.



Simi Belo, former head of PR for video games company Electronic Arts

(EA) UK, has been appointed to spearhead the agency’s consumer project -

putting Text 100 in direct competition with spin-off agency Bite

Communications, which formed in 1995.



Belo’s brief is to grow Text 100’s UK consumer business and team,

training the agency’s existing staff and recruiting externally.



Text 100’s UK managing director, Glen Goldsmith, said he wanted to

re-ignite their consumer technology portfolio which had diminished

following the formation of subsidiary brand Bite and the launch of

sister company August.One Communications last year.



’Companies were banging on our door asking for help with their consumer

drives, but we were having to turn them away,’ said Goldsmith. ’So it

was an obvious business decision to re-grow our consumer tech

offering.’



He added: ’It’s quite possible that we will end up in the same pitches

with Bite, but we can now go after companies and fill the space with

Text 100 Group agencies, rather than competitors.’



Belo, who reports to Goldsmith, plans to build an initial team of five

by hiring externally and training in-house.



But despite Text 100’s consumer PR plans, Goldsmith said the company

would continue to concentrate on corporate and business-to-business

PR.



Its UK client list includes Fox Kids Europe, Telewest and internet bank

Smile.



The Text 100 group’s worldwide operations now include more than 30

offices in 15 countries, and 400 employees. Globally, Text’s clients

include Microsoft, Xerox, Ask Jeeves, Apple and BT.



It has seven subsidiary brands: Text 100, Bite Communications, EVUS, Joe

Public Relations, extra PR, August.One Communications and Brand X

On-line.



Each business operates autonomously and covers mainstream to hi-tech

PR.



The Text 100 Group floated at the end of 1999. In May it reported a 26

per cent increase in pre-tax profits from the previous six months, and

an increase in turnover of 61 per cent to pounds 15 million.



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