DIARY: Roman rugby players can’t wait to give their kit a really good wash

The PR girls at Herald Communications got more than they bargained for when they arranged for the Italian rugby team to promote LG Electronic washing machines.

The PR girls at Herald Communications got more than they bargained

for when they arranged for the Italian rugby team to promote LG

Electronic washing machines.



As part of the photocall promotion to show the strength of the machines,

the Italian team had to strip-off their rugby shirts and place them in

the washing machine. Unfortunately, they got carried way and stripped

naked, leaving a number of blushing PR girls speechless.



Account manager Hannah Shepherd had to drag her client away and

maintains she looked away herself. ’We just giggled nervously,’ she

says. ’There was so much jeering, the Italians didn’t speak English, and

the next thing we knew, they were naked,’ she says. Although she does

admit ’the captain was quite nice’.



’It was absolutely not a stunt,’ insists Shepherd. ’We intended them to

get their tops-off but never to strip completely. As soon as we took a

few pictures, I did my very best to help them get their clothes back

on.’ How honourable.



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