MEDIA BRIEFS: Marketing mags Adline and Synergy merge

Adline, the national marketing magazine for the regions is being merged with its sister publication Synergy. From November, the joint publication will have an expanded circulation of 22,000, with a pagination of 68. Adline has traditionally focused on the above-the-line sector, while Synergy, which launched last year, focused on below-the-line activity. The title has a new design and a new editor, Kurt Jacobs, hired from the Birmingham Post, where he was media editor and deputy business editor.

Adline, the national marketing magazine for the regions is being

merged with its sister publication Synergy. From November, the joint

publication will have an expanded circulation of 22,000, with a

pagination of 68. Adline has traditionally focused on the above-the-line

sector, while Synergy, which launched last year, focused on

below-the-line activity. The title has a new design and a new editor,

Kurt Jacobs, hired from the Birmingham Post, where he was media editor

and deputy business editor.



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