MEDIA: What The Papers Say - Monsanto GM halt could be a false dawn

Despite claims of victory by the pressure groups, Monsanto’s announcement of its decision to halt the development of its ’terminator’ gene technology did not represent a major U-turn.

Despite claims of victory by the pressure groups, Monsanto’s

announcement of its decision to halt the development of its ’terminator’

gene technology did not represent a major U-turn.



A number of reports dismissed the move as a PR stunt: sticking close to

the text of Robert Shapiro’s broadcast to the Greenpeace Business

Conference in London and an open letter to the Rockefeller Foundation,

most newspapers stated the development had halted, but added that this

did not preclude future plans.



Monsanto admitted to perceived bullying tactics in its past enthusiasm

to win the argument, but added that it is now committed to achieving a

more conciliatory approach of dialogue.



Whether bowing to mounting pressure or merely taking the only available

corporate decision in the current GM mood, Monsanto came through with a

textbook PR ’how to’, admitting to past mistakes, pledging to listen and

consider other measures, and providing clear strategy statements.



Analysis and commentary by Echo Research. Cuttings supplied by Broadcast

Monitoring Company. More information can be found at

www.echoResearch.com.



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