INTERNATIONAL: GCI continues acquisitions with Dragonette buy

CHICAGO: GCI has acquired corporate, healthcare and property PR specialist Dragonette - the latest in a string of purchases it has made this year.

CHICAGO: GCI has acquired corporate, healthcare and property PR

specialist Dragonette - the latest in a string of purchases it has made

this year.



Chicago-based Dragonette counts 30 staff and a fee income of about

pounds 2.1 million. Its clients include Glaxo Wellcome and GE

Capital.



The agency has worked with GCI on an informal affiliate basis for the

past six months and handles mid-Western PR for GCI’s global account with

British Airways.



Under the takeover deal, GCI’s existing Chicago healthcare outfit, GCI

Healthcare Chicago, will be folded into the rebranded GCI

Dragonette.



Dragonette chairman Joseph Dragonette - a former president of Edelman PR

Worldwide’s Chicago office - and president Rita Hoey both remain in

their current posts.



Justifying the sale, Hoey said: ’We’ve been a very successful mid-sized

agency, but factors are changing in the marketplace: our clients want

global resources and expanded services - not just healthcare, but

expertise in interactive technology, for example.’



Edited by David McCormack.



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