Fishburn Hedges head of digital Alex Pearmain poached by 02

Fishburn Hedges' head of digital Alex Pearmain has been poached by mobile telecoms firm O2 to be its head of social media.

Newly appointed: Alex Pearmain
Newly appointed: Alex Pearmain

Pearmain will leave the agency this week and start at O2 on 20 September. He will be responsible for social med­ia strategy across the UK.

He said: ‘For a business all about connecting people, soc­ial media represent an imp­ortant and exciting opportunity to build fans, strengthen customer relationships and ensure the brand is at the forefront of innovation in comms.’

Nicola Green, head of PR, O2 added: 'From our perspective, this is a very important hire, not only from the comms perspective but also for the business as a whole.

'We aim to be the best in class in social media and Alex will be very competent in helping us to drive that.'

Pearmain’s hire follows O2’s appointment of former Dow­ning Street aide Theo Bertram as interim head of public affairs.

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