INTERNATIONAL: Shandwick trebles DC office through Cassidy

WASHINGTON DC: Shandwick has trebled its operation in the US capital with the pounds 50 million acquisition of public affairs group Cassidy Companies.

WASHINGTON DC: Shandwick has trebled its operation in the US

capital with the pounds 50 million acquisition of public affairs group

Cassidy Companies.



Cassidy is Washington’s largest public affairs company, with a staff of

200. Shandwick already has a team of 100 in the city. Shandwick parent

Interpublic Group is understood to have paid between pounds 43 million

and pounds 50 million for Cassidy.



Shandwick International CEO Scott Meyer said: ’Washington is the world’s

most important decision centre - for international as well as US

companies.’



The Cassidy group includes government relations firms Cassidy and

Associates and Boland and Madigan; PR firm Powell and Tate; opinion

research and polling outfit Frederick Schneiders Research; and Bork and

Associates, which specialises in litigation communications.



Until its acquisition last week, it had been affiliated to the Grayling

Group, which owns London lobbyist Westminster Strategy. Grayling is

understood to have been keen to acquire the Cassidy Group.



Gerald Cassidy, who founded Cassidy and Associates in 1975 and is

chairman and CEO of the group, will oversee the combined business as

chairman and CEO, Shandwick Washington. He will report to Shandwick US

CEO Michael Petruzzello.



Shandwick Washington will merge with Powell Tate and operate under the

name Shandwick public affairs. Powell Tate chairman and CEO Jody Powell

will take on the same role at the combined group, while co-founder

Sheila Tate will become vice-chair. David Krawitz, who heads the

Shandwick office in Washington, will become president and managing

director.



- Shandwick’s broadcast arm has signed a deal with Reuters to provide

Shandwick clients with broadcast and new media services internationally.



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