ANA beats four to Millennium and Copthorne chain.

ANA Communications has beaten four agencies to handle UK PR for Millennium and Copthorne Hotels and Resorts, the world’s 15th-largest hotel chain.

ANA Communications has beaten four agencies to handle UK PR for

Millennium and Copthorne Hotels and Resorts, the world’s 15th-largest

hotel chain.



The brief is to position the business as an international growth company

in the UK trade and consumer media.



This follows the chain’s parent company, Millennium and Copthorne,

buying out 21 hotels across South East Asia and New Zealand from its

main shareholder, CDL Hotels International, last April.



ANA takes over from Affinity Consulting, which resigned the account last

month after over two years and declined to repitch for the work.



The ongoing retainer-based account will be led by ANA managing director

Anna Nicholas, who reports to UK sales director Diana Banks



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