Maple signs to disability body

Peter Maple is leaving his post as communications director of Arthritis Care after seven years to join Leonard Cheshire, the leading disability care organisation and the UK’s tenth-largest charity in terms of income.

Peter Maple is leaving his post as communications director of

Arthritis Care after seven years to join Leonard Cheshire, the leading

disability care organisation and the UK’s tenth-largest charity in terms

of income.



Maple will take up the post of public affairs director, which has been

vacant since Jeremy Hughes left in August to join the Red Cross.



The public affairs position is a key role in the charity, with a direct

report to director general Bryan Dutton and a seat on the charity’s

board of five directors.



Maple will take responsibility for all aspects of the charity’s press

and PR work. In addition, marketing, fundraising and internal

communications all fall within his brief.



Responsibility for the charity’s three-strong external policy team,

which includes parliamentary and voluntary sector liaison work, will

remain with Dutton, although the team will work alongside Maple. Maple

will oversee a team of 16 and joins in November.



Dutton said Maple’s track record in increasing public awareness at

Arthritis Care was influential in his appointment, since profile-raising

will also be a focus of his work at Leonard Cheshire. He said: ’Until

last year, we were a self-effacing charity letting the work speak for

itself. Now we have come of age, we have realised we can’t go on like

that. We will be looking to Maple to increase our public profile and our

fundraising activity.’



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