Brill to steer Kreab London office

Sweden’s largest PR group, Kreab, is launching a London financial and corporate agency which will begin life representing Kreab clients including Astra Zeneca, Scania, Ericsson and Volkswagen.

Sweden’s largest PR group, Kreab, is launching a London financial

and corporate agency which will begin life representing Kreab clients

including Astra Zeneca, Scania, Ericsson and Volkswagen.



The agency will be headed by John Brill, who founded Sterling PR - now

GCI - in 1976. Brill, who sold his agency to GCI parent Grey Advertising

in 1987 and stayed on until 1993 as chairman and CEO, is returning to PR

full-time after an absence of six years.



Kreab, which employs 150 people and already has wholly-owned offices in

Stockholm, Brussels, Helsinki and Oslo, ranked as the tenth-largest

European network in PR Week’s 1999 survey, with an income of pounds 14

million in the year to June 1999.



Founder Peje Emilsson said: ’When it became clear London would continue

to be the central point for investment banking in Europe, we decided

that, as communicators, we have to be here.’



For the last four years, Brill has acted as Kreab’s representative in

London. After leaving GCI, he set up John Brill Consulting, where he is

both headhunter and PR adviser. Kreab has bought his business and

appointed him MD of Kreab Communications in the UK.



Brill, who was the only consultant at John Brill Consulting, intends to

recruit six people with corporate, financial and public affairs

expertise by the end of the year, and to double the number by the end of

the second year.



Diary, p28.



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