National Savings hopes to attract public through PR

Government-owned savings vehicle National Savings is seeking a PR agency to bring it back into the limelight. It has earmarked a budget of over pounds 100,000 for the work.

Government-owned savings vehicle National Savings is seeking a PR

agency to bring it back into the limelight. It has earmarked a budget of

over pounds 100,000 for the work.



In the face of fierce competition from banks, building societies,

supermarkets and newly-branded products such as Prudential’s Egg savings

plan, National Savings communications head Joe Logan is looking for

external help to kick the profile of the organ back into the minds of

consumers.



A spokesman said National Savings is looking to sign up an agency for at

least one year, and most likely two, to help with the strategy and

planning behind a number of product launches.



The agency will reinforce the in-house team of two full-time press

officers and one temporary PRO, which is also to be boosted by the

addition of two new permanent recruits.



National Savings has worked with external PR agencies in the past. In

April this year, it drafted in Hill and Knowlton on an ad hoc basis to

launch its own ISA.



The spokesman added that an agency is due to be appointed by the end of

November.



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