F-H buys health specialist CPR Worldwide

Fleishman-Hillard has acquired healthcare PR consultancy CPR Worldwide to expand its offering in Europe.

Fleishman-Hillard has acquired healthcare PR consultancy CPR

Worldwide to expand its offering in Europe.



The acquisition doubles F-H’s UK income, which stood at pounds 2.2

million in 1998. CPR Worldwide, the UK’s seventh-largest health PR

outfit, is projecting fee income of pounds 2.42 million, 80 per cent of

it UK-based, for this year.



The acquisition includes CPR Worldwide offices in the UK, US and France,

as a well as subsidiary Synapse PR, which is based near Oxford.



Jack Modzelewski, F-H European president and CEO, said: ’This

acquisition not only gives us a great global strategic capability, but

also a great deal of depth in Europe.’



He added that F-H is planning further acquisitions in healthcare,

technology and other specialised fields and that the European business

is expected to double in size within the next year .



F-H has specialist teams in 16 offices and global billings of pounds 18

million.



Its healthcare business has grown 30 per cent in the last two years.



CPR Worldwide will continue to be managed by company founders and

directors Scott Clark, Dr Steve Carroll and Moira Gitsham, who all now

report to Modzelewski.



F-H’s European head office moved from Paris to London when Modzelewski

was appoijnted head of the European operation in April with a brief to

improve organic growth and make acquisitions.



This month the agency boosted its UK office by recruiting former

Larkspur director Matt Fearnley. Fearnley, who left Larkspur in May to

set up internet company Parallel Interactive is now a director at F-H

UK.



His recruitment followed the resignation of Deborah Saw, who left her

role as MD of the UK office to join Burson-Marsteller last month.

Modzelewski is temporarily covering the MD role.



News analysis, p8.



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