STOP PRESS: PRCA looks to future with new group

The PRCA, which celebrates its 30th birthday this week, has launched a Futures Group to explore, research, define and devise the optimum role for PR consultancies over the next decade and beyond. The group will explore the impact of the digital environment from both client and agency perspective.

The PRCA, which celebrates its 30th birthday this week, has

launched a Futures Group to explore, research, define and devise the

optimum role for PR consultancies over the next decade and beyond. The

group will explore the impact of the digital environment from both

client and agency perspective.



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