Satterthwaite appointed as first Bell Pottinger CEO

Lord Bell has appointed Chris Satterthwaite, chief executive of his group’s advertising agency HHCL, to become the first chief executive for the Bell Pottinger brand.

Lord Bell has appointed Chris Satterthwaite, chief executive of his

group’s advertising agency HHCL, to become the first chief executive for

the Bell Pottinger brand.



At the same time, Bell has reorganised the 23 brands owned by holding

company Chime Communications into five businesses.



HHCL, which comprises one of the new businesses, accounts for 33.5 per

cent of the group’s income, while Bell Pottinger accounts for 40 per

cent.



Bell Pottinger Good Relations, which brings in 13 per cent of the

group’s income, becomes a separate business. A decision will be taken in

the next few months about whether the agency should retain its Bell

Pottinger prefix.



Financial PR agency Smithfield and design company AMD form a fourth

business, and research company Opinion Leader Research a fifth.



The Bell Pottinger brand includes Bell Pottinger Consultants, Bell

Pottinger Financial, Bell Pottinger Public Affairs, consumer shop Green

Moon, sports marketers Michael Humphreys and Partners and First

Financial.



Satterthwaite joined HHCL five years ago, and has headed the group for

the last two years, reporting to founder Rupert Howell and the executive

board at Chime. He is a former CEO of advertising agency DMB&B’s

below-the-line business IMP and has worked in marketing at HJ Heinz.



- The organiser of the Daily Mail Ideal Home Show, Dmg Exhibition Group,

has appointed Bell Pottinger Good Relations to increase the profile of

the show. Good Relations won the work, which leads up to and continues

during the show in March 2000, after a five-way pitch.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.