Diageo comms head quits amid PR review

Diageo founding corporate communications head Lynn Shepherd is leaving the company. The firm does not intend to replace her.

Diageo founding corporate communications head Lynn Shepherd is

leaving the company. The firm does not intend to replace her.



The move comes amid the ongoing review of Diageo’s in-house

communications function in the run-up to corporate affairs director

Peter Lipscomb’s retirement next year (PR Week, 8 October).



Shepherd, on three months’ gardening leave, is considering her

options.



As communications head, she reported to Lipscomb and oversaw six staff,

covering internal and external communications for Diageo and its drinks

arm UDV.



Until Diageo decides how communications will fit into its broader

corporate structure, Shepherd’s staff will be split. The three PROs

dedicated to UDV now report to UDV chief executive Jack Keenan, with a

dotted line to Lipscomb.



The remaining group-level PROs will work under Diageo corporate

communications manager Kathryn Partridge, who continues to report to

Lipscomb.



Shepherd joined Guinness - one of the companies which merged to form

Diageo - six years ago in the treasury department. She moved into

Guinness’ communications department in 1994 and was promoted to her

current post when Diageo was formed almost two years ago.



Her time at Diageo has included building up the in-house function,

communicating the launch of its new corporate identity and tackling

issues like the closure of company plants in Scotland.



She said: ’My departure is perfectly amicable. I now want something more

demanding.’



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