What The Papers Say: Was Kensit just a PR patsy for Oasis?

Was the transformation of a ’wimp’ to a woman who could ’f***ing kill him when he gets back’(Mirror, 6/1/99) real or just a boast?

Was the transformation of a ’wimp’ to a woman who could ’f***ing

kill him when he gets back’(Mirror, 6/1/99) real or just a boast?



Most papers reporting Patsy Kensit’s GQ interview this month simply

quoted the outrageous claims, but James O’Brien of the Express suggested

that this was actually an image makeover - and ’an unlikely claim’

(6/1/99).



Like a superior press release, this was an article from which writers

took what would interest their readers. Their focus on the comfort that

Patsy gets from cuddling an urn containing her mother’s ashes worked to

undermine the image of a ’feisty post-feminist with a penchant for

violence ... (and) pornography’ (Express, 6/1/99).



The communications strategy appeared to be a bid to win attention for

the new Oasis album. This worked for the band, but not for Patsy

According to one report, the GQ office was besieged after publication by

her aggrieved agent ’going ballistic’ about the effect on Patsy’s

career. It didn’t harm GQ, which got exposure across all the

high-circulation, mid-market dailies.



Analysis and commentary by Echo Research. More information can be found

at www.echoResearch.com.



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