BORDER LINES: NEW JERSEY - Subaru hires Ruder Finn

Motor manufacturer Subaru of America has appointed Ruder Finn to handle its corporate image. The work was awarded after a pitch including GCI Group and Patrice Tanaka and Co, with fees rumoured to be worth upwards of pounds 300,000 a year. The account will be handled by a five-strong, bi-coastal team based in New York, headed by executive vice-president Mary Trudel.

Motor manufacturer Subaru of America has appointed Ruder Finn to

handle its corporate image. The work was awarded after a pitch including

GCI Group and Patrice Tanaka and Co, with fees rumoured to be worth

upwards of pounds 300,000 a year. The account will be handled by a

five-strong, bi-coastal team based in New York, headed by executive

vice-president Mary Trudel.



Dan Klores Associates previously handled Subaru’s PR.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.