BORDER LINES: ATLANTA - Ware finds new role at Coca-Cola

Coca-Cola has appointed 26-year company veteran Carl Ware as head of global public affairs and administration. Ware had resigned last November after being effectively demoted in a management reorganisation by former chairman and CEO Douglas Ivester. In the new post, Ware will report directly to Douglas Daft, who has replaced Ivester, and sit on the company’s executive committee. Ware’s promotion is widely touted as the first major step towards repairing Coke’s tarnished profile caused by accusations of racial discrimination from eight former and current staff.

Coca-Cola has appointed 26-year company veteran Carl Ware as head

of global public affairs and administration. Ware had resigned last

November after being effectively demoted in a management reorganisation

by former chairman and CEO Douglas Ivester. In the new post, Ware will

report directly to Douglas Daft, who has replaced Ivester, and sit on

the company’s executive committee. Ware’s promotion is widely touted as

the first major step towards repairing Coke’s tarnished profile caused

by accusations of racial discrimination from eight former and current

staff.



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