Bug PR ends in summer, but Dome rolls on

PR activity at the two millennium bug specialists, Taskforce 2000 and Action 2000, will cease by the summer.

PR activity at the two millennium bug specialists, Taskforce 2000

and Action 2000, will cease by the summer.



Seven freelance press officers at government-supported Action 2000 will

be looking for new work by then as the organisation winds down. ’It has

been a challenge to keep people (the general public) interested,’ a

spokeswoman admitted. The more independent Taskforce 2000 also winds up

at the end of this month, spelling the end of 3hree Communications’

contract with it. ’Taskforce 2000 will cease to exist,’ a spokesman for

the agency confirmed.



But the start of the 21st century does not automatically signal the

demise of millennium-oriented PR. The New Millenium Experience Company’s

12-strong press office will continue to publicise the Dome throughout

2000.



’We have no plans for winding up,’ a spokesman said. ’The (millennium)

experience lasts 366 days and we have got to keep the media going. We

need to attract 12 million visitors and that is not going to be done

solely by advertising and marketing. PR is a very important part of

that.’ The office will continue to look after national, international,

regional and local PR for the Dome.



But two press officers handling the Dome opening celebration and the

central London event on new year’s eve, ’are no longer needed’. Away

from the high profile promotion of the millennium, PR activity at the

Millennium Commission, which supports community events, will continue

for the rest of the year at least.



’Some departments might scale down after that,’ said a spokeswoman.



’But we were not set up specifically for the opening of the Dome.’ The

commission was set up by the Lotteries Act to administer funds for the

’good causes’ supported by the National Lottery. At present it has 13

press and communications staff.



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