WHO picks CPR to promote its data on world disease

Healthcare agency CPR Worldwide has been taken on by the Geneva-based World Health Organisation (WHO) to brand its global network of information on killer diseases.

Healthcare agency CPR Worldwide has been taken on by the

Geneva-based World Health Organisation (WHO) to brand its global network

of information on killer diseases.



CPR beat off 11 other agencies to win the account, which will aim to

attract public and private support for the WHO’s department of

surveillance and response. The agency will concentrate on the use of

data to prevent diseases such as HIV, malaria and tuberculosis, and its

ability to respond to outbreaks of viruses like ebola.



CPR will aim to package the service, which the WHO said has been

under-recognised as a life-saving public health measure. ’It is a

relatively small amount of money initially,’ said Moira Gitsham, who is

leading the account from CPR’s French office. ’We are keen to show that

the WHO isn’t a passive, data-collecting agency. It saves lives.’



The Janice Muir Partnership has also been awarded a contract to handle

UK media relations for the WHO’s work on communicable diseases.



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