Healthcare agency CPR Worldwide has been taken on by the
Geneva-based World Health Organisation (WHO) to brand its global network
of information on killer diseases.
CPR beat off 11 other agencies to win the account, which will aim to
attract public and private support for the WHO’s department of
surveillance and response. The agency will concentrate on the use of
data to prevent diseases such as HIV, malaria and tuberculosis, and its
ability to respond to outbreaks of viruses like ebola.
CPR will aim to package the service, which the WHO said has been
under-recognised as a life-saving public health measure. ’It is a
relatively small amount of money initially,’ said Moira Gitsham, who is
leading the account from CPR’s French office. ’We are keen to show that
the WHO isn’t a passive, data-collecting agency. It saves lives.’
The Janice Muir Partnership has also been awarded a contract to handle
UK media relations for the WHO’s work on communicable diseases.