Professional services giant Arthur Andersen has appointed GCI Focus
to handle UK media relations for its global financial services industry
The appointment was made after a pitch also involving Grandfield. The
incumbent for the past three years was Ludgate Communications.
The account will be managed by a team headed by GCI Focus chief
executive Rupert Ashe and account director Margaret Jervoise. Jervoise
is ex-Ludgate and has worked on the account for the past three and a
According to Anne Groves, who heads Andersen’s in-house PR team,
Jervoise was the reason the campaign was put up for pitch. ’I decided to
review our agency after Jervoise left and review what we wanted out of
PR. The brief is different and will take in some work outside the UK on
Within the financial services industry division, GCI will work on
services such as insurance, pension funds and offshore banking.
’Andersen is a strong brand, so it is only right that it is at the front
of thinking about issues such as e-business and consolidation which are
facing the world of finance,’ said Ashe.
GCI will report to both Groves and Russell Collins who heads the UK
financial services industry division.