STOP PRESS: Umbro hands PR task to Joe Public Relations

UK sportswear firm Umbro has appointed consumer agency Joe Public Relations on six-figure fees to handle its UK consumer and trade PR. The account was won after a three-way pitch (PR Week, 10 December 1999) involving incumbent Capitalize, JPR and Shilland and Co. The focus will be on Umbro’s sponsorship of players such as Alan Shearer, its involvement in Euro 2000 and product support.

UK sportswear firm Umbro has appointed consumer agency Joe Public

Relations on six-figure fees to handle its UK consumer and trade PR. The

account was won after a three-way pitch (PR Week, 10 December 1999)

involving incumbent Capitalize, JPR and Shilland and Co. The focus will

be on Umbro’s sponsorship of players such as Alan Shearer, its

involvement in Euro 2000 and product support.



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