Audio enhancement firm SRS Labs hands Mi Liberty European brief

Surround sound and audio technology firm SRS Labs has handed Mi Liberty its European PR account.

Audio device enhancement: SRS Labs
Audio device enhancement: SRS Labs

Working in partnership with the brand, the agency has been charged with focusing the comms strategy around two key European shows; IFA in Berlin and IBC in Amsterdam.

The agency will engage with trade, consumer, technical and business journalists to raise the profile of the brand in the European market.

SRS Labs' technology is used to enhance mono, stereo and multi-channel surround sound in audio equipment and process human voice sources to improve clarity in devices such as mobile phones and home entertainment systems.

'Mi Liberty is delighted to have been selected to help SRS Labs make headway in Europe,' said Mi Liberty joint MD Dee Gibbs. 'We have extensive experience of working at shows such as IFA and IBC and believe that we can help SRS make a big impact on the market.'

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