Lifestyle PR shop Slam wins Starwood Hotels & Resorts Worldwide brief

Lifestyle agency Slam PR has been hired by hotel and leisure firm Starwood Hotels & Resorts Worldwide for a European brief.

Slam PR brief: Maldives resort
Slam PR brief: Maldives resort
Slam has been charged with driving UK and European awareness for three of the firm’s W Retreat properties, as well as the Sheraton Maldives Full Moon Resort & Spa.

As part of the brief, Slam will provide support for the W Retreat & Spa in the Maldives, the soon-to-be launched W Retreat & Spa Bali in Seminyak and the W Retreat Koh Samui.

The PR programme for both brands will include devising brand partnerships, as well as engaging brand advocates. Slam will also provide the press office function for the brands.

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