MEDIA: IPC revives 1960s style title Nova

After more than 20 years IPC Magazines is to reincarnate Nova, the style bible of the 1960s and 1970s, with a launch in spring 2000.

After more than 20 years IPC Magazines is to reincarnate Nova, the

style bible of the 1960s and 1970s, with a launch in spring 2000.



The title will be edited by Deborah Bee, former editor of Scene, who has

started the hunt to recruit an editorial team.



Plans for the revamped magazine are still under wraps, but publishing

director Rita Lewis, who has been working on developing the new Nova

with Bee for the past year, said it would borrow from the brand heritage

of the original title.



’The millennium is the perfect point in time to reintroduce the brand

which redefined culture and the part women were to play in the 1960s and

1970s,’ she said.



The new version of Nova will be published in conjunction with Groupe

Marie Claire, the company which has a partnership to publish the British

edition of Marie Claire with IPC for the past 11 years. The two

companies also produce two French titles together, but Nova is the

second British title to be published under the partnership.



Originally launched in March 1965, Nova became part of IPC Magazines in

1968, but closed after 11 years in 1976. It was one of the first

magazines to address ’modern’ issues of sex, men and parenthood.



Contributors have included author Molly Parkin and food writer Elizabeth

David.



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