BORDER LINES: BOSTON - Brodeur splits from Porter Novelli

Omnicom’s international full-service PR network Porter Novelli is to lose its technology brand, Brodeur. The brand, which itself has an international network of offices, is changing its name to Brodeur Worldwide and will from now on function independently of the network. ’Our business focuses have gone in separate directions,’ said Brodeur president Andrea Carney.

Omnicom’s international full-service PR network Porter Novelli is

to lose its technology brand, Brodeur. The brand, which itself has an

international network of offices, is changing its name to Brodeur

Worldwide and will from now on function independently of the network.

’Our business focuses have gone in separate directions,’ said Brodeur

president Andrea Carney.



Brodeur is the world’s largest technology brand, with a fee income of

around pounds 38 million and over 450 staff.



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